Reports and prices under your control

Step by step

1. 1

   Open Reports and choose the period

   Start with a range covering real data from after the channels were connected. The shortcuts include 7, 30 and 90 days among others. Check the active filters and the currency. Analyse revenue in different currencies separately, following the report's own labels.

2. 2

   Look through Sales

   Compare the number of orders, the values and the distribution of sales the report shows. If a result surprises you, open representative orders from the period examined. Check their dates and statuses. Where the data import began may limit how meaningful a comparison with an earlier month is.

3. 3

   Move on to Products and Operations

   In the Products tab, look for the range that matters to the result. Under Operations, watch fulfilment and the places that could be improved. Write down one concrete conclusion, for example checking an item or changing a process, and who will act on it.

4. 4

   Verify the cost data

   Check product costs and the marketplace fee settings available alongside the reports. Without a correct cost, a margin figure may be incomplete. Compare a few items with your own data, bearing in mind which elements of cost a given view actually counts.

   Check: You judge margin on data you have checked, and do not equate it automatically with the firm's full profit.

5. 5

   Open Price monitoring

   Look through the items marked Below cost, Low margin, Divergence from the offer or Price spread between channels. Check the particular offer, its currency and the linked warehouse product. Fix wrong links or costs first.

6. 6

   Create a narrow pricing rule

   In Rules, add a name and a scope, for example selected SKUs. Choose an available strategy: target margin, margin floor, price from stock, mark-up, fixed price or a price list. Fill in the values required, the price limits and how rounding works.

7. 7

   Switch on the preparation of recommendations

   In the repricing settings, set the frequency, the low margin threshold and the price spread threshold. Tick notification about recommendations if that is useful. Save the settings, then use Run now for a first controlled evaluation.

8. 8

   Judge and approve the suggestions

   Under Suggestions, compare the current and proposed price, the reasoning and the margin. Approve the changes you deliberately choose, or reject those that miss the mark. Repricing prepares recommendations; it does not change prices by itself without approval. Verify the result of pushing a change to the channel.

   Check: The new price matches the decision, and any publication error has been recognised.

9. 9

   Return to History and to the result

   Check the history of pricing decisions and, after a suitable period, come back to the reports. Compare sales and margin over a similar range. Do not draw a conclusion from one order alone, or from periods with different product availability.